
The internet is filled with bad content and jargon.
As a creative copywriter, I seize this as an opportunity.
My writing harnesses research, emotion, and sensory details that captivate.
What I can do for you:

Content Strategy
Align your content with your values and vision for growth.
- Content auditing
- Brand voice guideline creation
- Identifying and understanding your target audience
- Competitive industry analysis
- Guest posts on relevant sites
- Goal-setting and metrics
- Content calendar creation
Writing & Editing
Elevate your reputation and extend your reach.
- Fresh, compelling content ideas
- SEO-optimized articles
- Headlines that deliver
- Expert interviews and original quotes
- Evidence-based content with scientific research, relevant data and industry reports
- Content editing
Content Marketing
Market your brand and vision with the right words.
- Landing page and website copywriting and optimization
- Email writing and newsletter creation
- Long-form content writing and design
- Case studies
- Ebooks
- Social media strategy and management
“Michelle is a true creative at heart. She consistently brought original, out-of-the-box content ideas to spice up the topic of B2B software. From ideation, to copywriting, to content management, Michelle established Brandfolder’s brand voice and editorial strategy from the ground up. She also has a natural eye for good design, and has designed beautiful eBooks, infographics, and social media images. I know that she would be an incredible addition to any company she decides to join in the future.“
Katerina Jeng, Founder at Spectacle Marketing
