Services

Copywriting, elevated.

Refreshing content that’s clear, concise, and creative.

The internet is filled with poorly-written content and jargon-filled articles. As a creative copywriter with experience working at startups, agencies, and enterprises, I seize this an opportunity. My writing harnesses research, emotion, and sensory details that captivate and sell.

Content Strategy

I’ll help you align your brand’s content with your values and vision for growth. I do this through:

  • Content auditing
  • Brand voice guideline creation
  • Identifying and understanding your target audience
  • Competitive industry analysis
  • Guest posts on relevant sites
  • Goal-setting and metrics
  • Content calendar creation

Writing & Editing

Elevate your reputation and reach with the right kind of writing. I help with:

  • Fresh, compelling content ideas
  • SEO-optimized articles
  • Headlines that deliver
  • Expert interviews and original quotes
  • Evidence-based content with scientific research, relevant data and industry reports
  • Content editing

Content Marketing

Market your brand and vision with copywriting and content promotion services such as:

  • Landing page and website copywriting and optimization
  • Email writing and newsletter creation
  • Long-form content writing and design
  • Case studies
  • Ebooks
  • Whitepaper
  • Social media strategy and management


Michelle is a true creative at heart. She consistently brought original, out-of-the-box content ideas to spice up the topic of B2B software. From ideation, to copywriting, to content management, Michelle established Brandfolder’s brand voice and editorial strategy from the ground up. She also has a natural eye for good design, and has designed beautiful eBooks, infographics, and social media images. I know that she would be an incredible addition to any company she decides to join in the future.

Katerina Jeng, Founder at Spectacle Marketing


Let’s create the content of your dreams.